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Real-estate concepts, in plain English.
Short definitions of the listing-analysis, market-intel, and buyer-workflow terms agents and buyers actually use. Each entry links to a deeper write-up.
Listing analysis
Market intel
Workflow
Buyer brief
A short written summary of what a buyer wants — must-haves, deal-breakers, budget, area — used to drive search and prevent misalignment later.
Vetting a listing
The process of pre-qualifying a Zillow listing before scheduling an in-person showing — saves the agent and the buyer hours per week.
Buyer onboarding
The first 24-72 hours after a buyer signs — the window where most buyer-agent relationships either lock in trust or quietly leak it.